External communication
Enhancing our digital channels to raise brand awareness and drive business
In Q1 2024 we published 21 LinkedIn posts. In this quarter, we have focused on refining our posts with diversified formats and more qualitative designs/images based on past data and research of the LinkedIn algorythm.
- Improved number of impressions despite the lower number of posts in comparison to Q1 and Q4 2023. Engagement and click-through-rate have also risen drastically in comparison to last year.
- Decline on the number of page views and contact requests which makes the relaunch of the website more urgent.
Coming up:
- Launching the LinkedIn ambassadors program.
- Launching more campaigns to increase website traffic and gain new leads.
Website
Page views
4'054
QoQ -19%
Contact requests
27
QoQ -49%
Social
Posts
19
QoQ -34%
Impressions
505'068
QoQ +24%
Engagement rate (avg.)
8.77%
QoQ +65%
Click-through rate (avg.)
7.77%
QoQ +85%
Impressions: Whenever a post is shown on (any) screen.
Engagement rate: Any measurable interaction with post (comment, like, clicks, ...) as a percentage of impressions (2% is considered a good enough rate).
Click-through rate: Clicks on posts / Impressions.
Investment Comms (publication emails)
Campaigns
49
QoQ -15%
Delivered
7'367
QoQ -16%
Public relations
Articles
30
QoQ +50% (85 online mentions)
Overall value
CHF 381'000
QoQ -3%