Glossary

Definitions:

Bounce Rate: A bounce occurs when a user lands on a website page and exits without triggering another request to the Google Analytics server.

Click Through Rate: Clicks on posts / Impressions

Engagement Rate: Any measurable interaction with post (Comment, Like, Clicks, ...) / Followers (2% considered good)

Impressions: Whenever a post is shown on (any) screen

Reactions: Like, Celebrate, Love, Insightful, Curious –­­­ "buttons"

SEO: Search Engine Optimisation;– an SEO-optimized page will perform better and displayed higher following online searches

Unique Open Rate: Number of unique recipient email opens / total number of email delivered

Background Information:

LinkedIn posts in English are targeted to all followers

LinkedIn posts in French are targeted to France, Switzerland, Belgium and Luxembourg

LinkedIn posts in German are targeted to the DACH region

Website Page Views are not "Unique Page Views" if not stated otherwise. They represent all visits on the site, regardless of the user.