External communication

Enhancing our digital channels to raise brand awareness and drive business

In Q2 2024 we published 14 LinkedIn posts. In this quarter, we have focused on refining our posts, focusing on those most relevant to our audience and leveraging the carrousel format and high-quality images to drive engagement and clicks.

  • Due to the lower number of posts, impressions also fell in comparison to last quarter. However, engagement and click-through-rate have risen steadily since last year (also observed across the Group).
  • Decline on the number of page views and contact requests which makes the relaunch of the website more urgent.

Coming up:

  • Launching the LinkedIn ambassadors program.
  • Launching more campaigns to increase website traffic and gain new leads, especially with the pension event coming up.

Website (WM CH)

Page views

5,638

QoQ -19%

Including landing & service pages (in all languages).

Insights page views

7,911

QoQ +6%

Total page views for all insights publications in Q2.

Time spent on Insights Publications

02:45:05

Total time in Q2.

Time spent on Insights Publications

00:5:30

Average time in Q2.

Most viewed Insights publication:

MMS in English

Page views: 1,911 Unique Page views: 1,686 Avg. Time on page: 08:17 mins

See it here

Least viewed Insights publication:

Insights Issue 13 in German

Page views: 26 Unique Page views: 24 Avg. Time on page: 02:32 mins

See it here

Social

Posts

14

QoQ -26%

Impressions

318,542

QoQ -37%

Engagement rate (avg.)

11.52%

QoQ +31%

Click-through rate (avg.)

10.4%

QoQ +34%

Impressions: Whenever a post is shown on (any) screen.

Engagement rate: Any measurable interaction with post (comment, like, clicks, ...) as a percentage of impressions (2% is considered a good enough rate).

Click-through rate: Clicks on posts / Impressions.

Most viewed LinkedIn post:

Impressions: 47'514 Engagement rate: 16.3% Click-through rate: 15.7%

See it here

LinkedIn post with the highest engagement:

Impressions: 39'379 Engagement rate: 22.6% Click-through rate: 22%

See it here

Least viewed LinkedIn post:

Impressions: 3'096 Engagement rate: 5.2% Click-through rate: 3.1%

See it here

This invitation to the Family Office Roundtable event only targeted German-speaking Swiss followers of Rothschild & Co's LinkedIn account; therefore, the audience is very limited in comparison to our global reach.

Post with the least engagement:

Impressions: 8'832 Engagement rate: 2% Click-through rate: 0.9%

See it here

Surprinsigly, this podcast episode with Melanie Aspey from The Rothschild Archive didn't do so well as expected. We have been discussing with the Group about how to improve our podcast's reach.

Investments Comms (publication emails)

Campaigns

23

QoQ +35% Note: Languages no longer count as separate campaigns.

Sent-out

10,045

QoQ +36%

Sent-out with old mass mailing tool (April & May): 6,717

Sent-out with XCampaign (June): 3,328

XCampaign Features

Sent-out

10,045

QoQ +36%

Sent-out with old mass mailing tool (April & May): 6,717

Sent-out with XCampaign (June): 3,328

Public relations

Articles

30

QoQ 0% (50 online mentions)

Overall value

CHF 345'000

QoQ -9%