Digital Marketing
Enhancing our digital channels to raise brand awareness and drive business growth
Lead generation
ORGANIC TRAFFIC
Q2 2025 proved again to be a difficult quarter for organic traffic leads (i.e. people searching for our website in Google and contacting us through our contact form). While leads almost doubled from Q1 2025, only two opened an account.
The revamp of offering pages, Search Engine Optimization (SEO) measures (technical & keywords) and continuous Google advertising are key objectives in 2025 to transform the website in a strong business development tool.
Contact requests
70
QoQ +43%
Client mandates
2
NNA
CHF 1.15 mio
Social Media - LinkedIn
In this quarter, we published 26 LinkedIn posts.
- Despite having more posts this quarter, we had a lower average of impressions per post. This could be due to the higher number of targeted posts we published in Q2 (e.g., German publications and Salon events). The engagement rate and CTR have gone slightly higher, which is positive.
- Reposts was relatively as high as in Q1, proving our internal colleagues commitment in advocating and pushing on social media.
Posts
26
QoQ 37%
Impressions
309,248
QoQ 19%
Reposts
145
QoQ -3%
Engagement rate (avg.)
11%
QoQ 1.3%
Click-through rate (avg.)
9.18%
QoQ 16%
Repost (avg.)
5.6
Each post had approximately 5.6 reposts
Native articles (based on Strategy Blogs) in collaboration with WMUK
Articles
7
Impressions (avg.)
33'660
Engagement rate (avg.)
1.77%
Impressions: Whenever a post is shown on (any) screen.
Engagement rate: Any measurable interaction with post (comment, like, clicks, ...) as a percentage of impressions (2% is considered a good enough rate).
Click-through rate: Clicks on posts / Impressions.
Audience: The group of LinkedIn users you choose to target when sharing a post
Key take-aways:
- Polls keep on proving to be a succesful post as it tends to gain the highest impressions and motivates engagement. This reinforces we should keep opting for this post format in Q3, as long as the content allows for a good poll.
- Native articles appear to be an effective way to increase readership of our Strategy Blogs, a publication that has not yet been fully leveraged locally due to its irregular and unstructured content schedule. These blogs offer a valuable opportunity to showcase our house perspective and demonstrate our awareness of current events
- Repetitive topics and formats highlight the need to better communicate with other teams and R&CoBZ group to review post scheduling and align design with Creative Services.
Social Media - Instagram
In this quarter, we published 1 Instagram story on the official Rothschild & Co account, managed by the Group's Digital team, and pushed 3 posts on the official feed, as seen below.
- This year, we are mapping more actively any local initiatives that fits the approach of our Instagram channel to increase awareness of our activities.
Posts and Stories: Vernissage, R&Co4Generations SUGi event and Salon in Geneva
Key take-aways:
- We have increased our presence in our Instagram profile, which is managed by Group and requires therefore good collaboration and planning together with the Digital team in London.
- Increased views and reach for our posts, also showing improvement in terms of number of mpressions on the stories (over 1'000).
- Our Systems & Codes Vernissage post had the second best performance among all Group's Instagram posts in Q2 2025.
- We will continue to map out potential posts (locally and with our subsidiaries) and push for a more interesting approach to our Instagram account.
Website (WM CH)
Total page views*
7,097
QoQ 19%
*Including landing & service pages (in all languages)
Total Insights publications
39
QoQ -15%
Insights published in Q2
Insights page views
2,247
QoQ -56%
Total page views for all insights publications in Q2
Total time spent on Insights publications
01:59:57
QoQ -32%
Total time in Q2
Average time spent on Insights publications
00:03:05
QoQ -22%
Average time in Q2
Key take-aways:
- Decrease in publications: Insights publications was 15% less than in the previous quarter.
- Despite having less Insights publications page views, there was a 19% increase in page views
- Top-performing publication: Insights Issue in English was the most-viewed publication this quarter.
- Reading time: Readers spent less time on the articles, possibly due to the fewer publications in this quarter.
What's coming next?
- Leverage different formats for our Insights content on LinkedIn to boost engagement and drive traffic to our website (polls and carrousels are trending higher at the moment according to specialists).
- Publish monthly newsletter to our LinkedIn account in collaboration with WMUK.
- Continue publication and potentially paid promotion for LinkedIn business-related articles (beyond investments) to enhance thought leadership and generate new leads, aligning with competitive insights from private banks.
- Finalise and launch our revamped WMCH website.