Glossary

Definitions:

Bounce Rate: A bounce occurs when a user lands on a website page and exits without triggering another request to the Google Analytics server.

Click Through Rate: Clicks on posts / Impressions

Engagement Rate: Any measurable interaction with post (Comment, Like, Clicks, ...) / Followers (2% considered good)

Impressions: Whenever a post is shown on (any) screen

Reactions: Like, Celebrate, Love, Insightful, Curious –­­­ "buttons"

SEO: Search Engine Optimisation;– an SEO-optimized page will perform better and displayed higher following online searches

Unique Open Rate: Number of unique recipient email opens / total number of email delivered

Lead acquisition: Marketing process in which you attract site visitors who express their interest in your brand, company's product and convert them into your customers

Background Information:

LinkedIn posts in English are targeted to all followers (if desired, it will be targeted to specific countries)

LinkedIn posts in French are targeted to Switzerland (and often to general French-speaking followers)

LinkedIn posts in German are targeted to the DACH region or Switzerland (WMDE posts target only Germany)

Website Page Views are not "Unique Page Views" if not stated otherwise. They represent all visits on the site, regardless of the user.