Digital Marketing
Enhancing our digital channels to raise brand awareness and drive business growth
Lead generation
ORGANIC TRAFFIC
Q3 2025 saw a reduced number of organic leads (i.e. people searching for our website in Google and contacting us through our contact form). While no accounts were opened, 2-3 leads are promising for the Q4 pipeline. With the relaunch of our Swiss website, and the introduction of product specific pages, we will closely watch the next quarter to assess the development in terms of leads and page views.
Contact requests
46
QoQ -66%
Client mandates
0
NNA
CHF 0
Social Media - LinkedIn
In this quarter, we published 36 LinkedIn posts.
- Despite having more posts this quarter, we had a lower average of impressions per post. This could be due to the higher number of targeted posts and the high frequency of Strategy Blogs we shared. We can observe a slight slow-down in the number of impressions on our LinkedIn profile in general, save for very impactful posts. The engagement rate and CTR have gone slightly higher, which is positive.
- Reposts have significantly gone up, possibly due to very relevant news to our business that were shared during this quarter (e.g., Tenalis and LLB deal announcements).
Posts
31
QoQ +19%
Impressions
670,659
QoQ +117%
Reposts
351
QoQ +142%
Engagement rate (avg.)
7%
QoQ -38%
Click-through rate (avg.)
6%
QoQ -38%
Repost (avg.)
11.3
Each post had approximately 11 reposts.
That's 5.75 more than the previous quarter
Native articles (based on Strategy Blogs) in collaboration with WMUK
Among the 31 posts, 12 were articles
Articles
12
Impressions (avg.)
27'387
Impressions: Whenever a post is shown on (any) screen.
Engagement rate: Any measurable interaction with post (comment, like, clicks, ...) as a percentage of impressions (2% is considered a good enough rate).
Click-through rate: Clicks on posts / Impressions.
Audience: The group of LinkedIn users you choose to target when sharing a post
Key take-aways:
- As we're pushing for more Articles and collaborating with the UK, we're including the stats from these posts, hence an increase in the overall performance. We did notice, however, the Articles boosted our impressions but they did reduce our engagement rate and CTR.
- Native articles continue to be an effective way to increase readership of our Strategy Blogs, as in Q3 the highest impressions came from these post format. This serves as a clear indication we should continue to push article content via LinkedIn.
- This quarter we had few polls, something to consider for Q4 as they have a track record of receiving high impressions and click-through rate. The 1 poll we posted reached the highest impresisons in Q3.
- Event posts usually perfom well, usually because viewers appreciate scrolling through several images.
Social Media - Instagram
In this quarter, we published 1 Instagram post on the official Rothschild & Co account, managed by the Group's Digital team. This post had the second highest amount of impressions of all our posts in the month of August, and came in third place for engagement (out of 7 posts in total).
- This year, we are mapping more actively any local initiatives that fits the approach of our Instagram channel to increase awareness of our activities.
Website (WM CH)
Total page views*
7,737
QoQ 9%
*Including landing & service pages (in all languages)
Total Insights publications
40
0QoQ 3%
Insights published in Q2
Insights page views
647
QoQ -71%
Total page views for all insights publications in Q2
Total time spent on Insights publications
02:00:03
QoQ 0%
Total time in Q2
Average time spent on Insights publications
00:03:45
QoQ 22%
Average time in Q2
Key take-aways:
- Insiginifcant increase in publications: Insights publications was 3% more than in the previous quarter.
- Overall, there was a 9% increase in page views which is 10% less than the previous quarter.
- Top-performing publication: Insights Issue in English was the most-viewed publication for a second time in this quarter.
- Reading time: Readers spent 22% more time on the articles.
What's coming next?
- Leverage different formats for our Insights content on LinkedIn to boost engagement and drive traffic to our website (polls and carrousels are trending higher at the moment according to specialists).
- Publish monthly newsletter to our LinkedIn account in collaboration with WMUK.
- Continue publication and potentially paid promotion for LinkedIn business-related articles (beyond investments) to enhance thought leadership and generate new leads, aligning with competitive insights from private banks.
- Finalise and launch our revamped WMCH website.