Key take-aways:

• A total of 340 articles were published in 2024.
• The majority of articles are in German, with French as the second most common language.
• Most articles mention Global Advisory, while R&Co Asset Management ranks in the top two topics.
• Beat Kaeser and Laurent Gagnebin are among the top three most mentioned individuals.
• Swissquote.ch is the leading channel for R&Co article publications.
• 2024 started strong in terms of article releases but saw a significant decline in the last two quarters.
• In Q4 we had a large number of articles in top tier media, which contributed to an above-average advertising equivalent value.
• Media placements features a wide range of corporate and investment topics, such as the launch of the Dubai office, announcement of new CFO, and various epert statements.
• The online coverage continues to be excellent within the financial industry. We still have however potential in broader publications.
• The linguistic distribution was well mixed. We have a wide presence in the German as well as the French-speaking Swiss media.
• Annual overall advertisement equivalent on- and offline is similar to previous year; however, with almost no negative articles in comparison to 2024.