Digital Marketing
Enhancing our digital channels to raise brand awareness and drive business growth
Lead generation
ORGANIC TRAFFIC
In 2024, organic traffic (people searching for our website in Google) has brought two account openings funded with CHF 8m and 6m respectively.
- January: CHF 8'000'000 | Domicile: Switzerland
- November: CHF 6'000'000 | Domicile: Saudi Arabia
While the website generated acount openings, its visibility reamins very low. The relaunch of offering page in 2025 and targeted Pay-per-Click advertising is needed to develop it in a strong business development tool.
Contact requests
116
YoY -22%
Client mandates
2
YoY -33%
NNA
CHF 14'000'000
YoY 0%
PAY-PER-CLICK TRAFFIC
Early 2024 we launched paid digital campaigns for 1e pensions & vested benefits which generated a high number of leads and the opening of 1 mandates.
This provides a solid basis to expand our digital marketing strategy to other segments of our offering.
Due to the good success and high interest, especially in the Romandie, we launched the second wave of the campaign in December 2024.
via paid campaign
Received: December 2023
"...Hello,
Do you offer flexible vested benefit solutions?
Best regards..."
Prospect contacted us through the pension solution form during the paid pensions campaign. His account will be funded CHF 3.7m in November 2024 with potential additions from other family members.
Leads received
54
Client mandates
1
NNA
CHF 3.7 m
Total costs
CHF 27'649
VB: Vested benefits; BVG: 1e pensions plans
Campaign duration: October 2023 - January 2024
2. Google search ranking
We paid Google per click to make the Rothschild & Co offering visible for 1e pensions & vested benefits related searches.
3. LinkedIn targeted ads
We directly targeted Swiss-based high-earners through LinkedIn segmentation.
Target criteria:
- Professions: Lawyers, entrepreneurs, business owners, consultants...
- Ranks: Managers, Directors, Partners...
- Age: 35 - 55+ year olds
- Languages: English, German & French
Social Media - LinkedIn
In 2024 we published 71 LinkedIn posts. In this quarter, we posted 28 posts.
- 4 posts were videos.
- 5 posts out of 28 were on Perspectives Podcast.
- This quarter performed exceptionally better as opposed to Q3. This could be due to the increase in posts, 47%, and the posting of multiple videos.
Posts
28
QoQ 47%
Impressions
659,695
QoQ 143%
Reposts
296
QoQ 305%
Engagement rate (avg.)
13.2%
QoQ 7%
Click-through rate (avg.)
11.8%
QoQ 7%
Repost (avg.)
10.6
QoQ 45%
Impressions: Whenever a post is shown on (any) screen.
Engagement rate: Any measurable interaction with post (comment, like, clicks, ...) as a percentage of impressions (2% is considered a good enough rate).
Click-through rate: Clicks on posts / Impressions.
Audience: The group of LinkedIn users you choose to target when sharing a post
Comparing Social Media performance 2023 vs. 2024
Total Impressions
Total Reactions
Total Comments
CTR & ER (%)
Key take-aways:
- Improved performance, significantly among comments and Engagement rate when comparing results from 2023 and 2024.
- The total impression only increased by 2% in the past year. This could be because our network or followers haven’t significantly grown, causing your content to reach the same audience repeatedly.
- To increase our overall impressions in 2025, we could post more frequently, engage with others, use hashtags & keywords, diversify content, encourage engagement, and expand your network.
Social Media - Instagram
In 2024, we published four Instagram posts on the official Rothschild & Co account, managed by the UK team.
- This quarter alone, we shared three posts, reflecting our growing presence on the platform.
- We are actively raising awareness of key initiatives led by our Geneva and Zurich offices.
"Identities" Vernissage Exhibition in Zurich
Likes: 148 Comments: 14 Shared: 8
Date posted: 9 July 2024
Salon in Zurich
Likes: 112 Comments: 7 Shared: 4
Date posted: 5 November 2024
Salon in Geneva
Likes: 97 Comments: 5 Shared: 3
Date posted: 28 November 2024
Dubai Inauguration
Likes: 210 Comments: 10 Shared: 10
Date posted: 4 December 2024
Key content themes:
- Flagship Events: Featured our exclusive Salons with distinguished speakers:
- Paul Bulcke, CEO of Nestlé
- Prof. Dr. Markus Gross, award-winning expert from Disney Research Studios
- Promoted our Swiss art exhibition series, highlighting the Identities Vernissage event.
- The Dubai inauguration received the highest engagement (likes, comments, and shares). Stunning scenic photography of the venue captivated our Instagram audience, boosting visibility.
Website (WM CH)
Total page views
4,254
QoQ +7%
Including landing & service pages (in all languages).
Total Insights publications
38
QoQ +23%
Insights published in Q4
Insights page views
6,658
QoQ 21%
Total page views for all insights publications in Q4.
Total time spent on Insights publications
02:23:12
QoQ -9%
Total time in Q4.
Average time spent on Insights publications
00:03:46
QoQ -26%
Average time in Q4.
Key take-aways:
- Increase in publications: Insights publications grew by 23% in Q4.
- New Series launched: CIO Lens, a publication focused on the CIO perspective, was introduced.
- Top-performing publication: MMS in English remained the most-viewed publication this quarter.
- Reading time: Readers are spending less time on articles, possibly due to shorter content or quicker consumption.
What's coming next?
- Expand and optimize ongoing LinkedIn and Google paid campaigns to further promote our pension and vested benefits offering.
- Encourage internal staff to engage with and repost our content to boost reach and overall engagement.
- Leverage targeted polls to drive impressions, increase website traffic, and generate new leads.
- Publish LinkedIn business-related articles (beyond investments) to enhance thought leadership and generate new leads, aligning with competitive insights from private banks.