Designing Better Decisions
Financial decisions are rarely as rational as we like to think. Behind every trade or portfolio lies a mix of habits, emotions, and subtle cues that shape our choices, often unconsciously. We spoke with Torben Emmerling, Founder and Managing Partner of Affective, about how behavioural science can help investors and families design better decision environments.
To close, our Global Investment Strategist explains how these insights inform our own asset allocation, helping clients stay calm, disciplined, and invested through changing market cycles.
Designing Better Decisions
Financial decisions are rarely as rational as we like to think. Behind every trade or portfolio lies a mix of habits, emotions, and subtle cues that shape our choices, often unconsciously. We spoke with Torben Emmerling, Founder and Managing Partner of Affective, about how behavioural science can help investors and families design better decision environments.
To close, our Global Investment Strategist explains how these insights inform our own asset allocation, helping clients stay calm, disciplined, and invested through changing market cycles.