Being a seventh-generation family business ourselves and working with founders across the full arc of their journey, we understand your world from the inside.
Every stage of building a company is also a stage in building your personal wealth. Most founders only fully recognise that in hindsight, and most wealth managers only enter the picture once the building is over. But the decisions that matter most are made much earlier. What you ultimately keep depends on the choices you make along the way – how you structure the business at the outset, how you manage dilution through each funding round, and when you begin planning for what comes next.
These are not end-of-journey questions. They sit at the heart of the journey itself. Here, we have brought together advice and observations for founders navigating building and scaling, through liquidity events, to what follows - personal wealth, family considerations, and long-term stewardship.
Founder journey

We know what it takes to build something from the ground up: the long hours, the difficult decisions, and the risks taken without guarantees. Our goal is to give entrepreneurs confidence in their financial future, so that they can focus on what they do best: growing their business.”
— James Morrell
CEO Wealth Management UK


© 2026 Rothschild & Co. All rights reserved.
Past performance is not a guide to future performance and nothing in this blog constitutes advice. Although the information and data herein are obtained from sources believed to be reliable, no representation or warranty, expressed or implied, is or will be made and, save in the case of fraud, no responsibility or liability is or will be accepted by Rothschild & Co Wealth Management UK Limited as to or in relation to the fairness, accuracy or completeness of this document or the information forming the basis of this document or for any reliance placed on this document by any person whatsoever. In particular, no representation or warranty is given as to the achievement or reasonableness of any future projections, targets, estimates or forecasts contained in this document. Furthermore, all opinions and data used in this document are subject to change without prior notice.





