Communications

Enhancing our brand's visibility and reputation through strategic storytelling and meaningful media engagement

Public relations

Articles (print)

15

QoQ +275%

Articles (online)

24

QoQ -51%

Overall value

CHF 210'000

QoQ +75%

Interview with Amaya Gutiérrez on Finanz und Wirtschaft

See it here

Article with Carlos Mejía on Agefi

Request the PDF

David Windisch's interview on The Market

See it here

Key take-aways:

  • In Q2 2025, there was slightly less media coverage in total in comparison to Q1 2025, but the balance between print and online coverage improved and the overall quality of the clippings was better with FuW and The Market features.
  • During this period, Open Up conducted multiple media training sessions with our financial experts. They were very useful and helped improve their understanding about media work and the needs of journalists.
  • Several internal processes were also optimised to enable us to respond swiftly and flexibly to media requests. Also here good progress which will pay off in the coming months
  • We held numerous informal meetings with the media, including The Market, the Financial Times and Finanz und Wirtschaft or cash.ch, which strengthened our relationships with them and already paid off in various articles in June.
  • There has been a significant increase in expert positioning across a broad range of financial media.
  • Additionally, we have received a notably high number of requests from media outlets such as The Market and the Financial Times.

Internal Communications

We aim to keep our colleagues informed and engaged on a variety of topics

Email campaigns

6

QoQ -33%

Emails delivered

2'517

QoQ -29%

R&Connect articles

7

QoQ -12.5%

Spotlight on...

6 colleagues

QoQ 0%

Forms updated

29

QoQ +262%

R&Connect

Pages creation and revamp

New R&Connect page for our Bank

Check it out

New Content library to access all our external materials

Check it out

Investments Comms (publication emails)

Campaigns

27

QoQ 13%

Note: Languages no longer count as a separate campaign.

Publication series*

14

Here's a list of the publications

Sent-out

18,313

QoQ 62%

Open rate (avg.)

53%

Approx. equivalent to 9,059 emails were opened.

Clicked emails

QoQ 63%

Among the 9,059 emails opened.

Avg. click rate

11.8%

QoQ 1.1%

Percentage of unique clicks from delivered emails

Unsubscriptions

4

QoQ +33%

MMS; 2

Market perspectives; 2

Total subscriptions in Q2

9, 285

QoQ +16%

Note: Languages no longer count as separate campaigns.

Q4 2024: 21,710 subscriptions

Key take-aways:

  • There was an increase in the number of campaigns in this quarter, and the overall metric performance was more positive than Q1.
  • There were (only) 4 unsubscriptions in Q2, an increase of 33% in comparison to the previous quarter.

What's coming next?

  • Organise an event with journalists and Laurent Gagnebin to strengthen the relationship and establish new contacts, intended to boost new media opportunities.
  • Leverage opportunities with the media in relation to the half-year results and the organisation of the townhall for Colleagues.