Communications

Enhancing our brand's visibility and reputation through strategic storytelling and meaningful media engagement

Public relations

Articles (print)

23

QoQ +53%

Articles (online)

73

QoQ +204%

Overall value

CHF 193'000

QoQ -8%

Interview with Laurent Gagnebin on half-year results

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Media on LLB deal and Tenalis acquisition

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Several expert opinion articles and quotes by our specialists

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Key take-aways:

  • High quality coverage with various topics, e.g.: The acquisition of Tenalis; pull-out of LLB from the Middle East and referral to Rothschild & Co; several expert opinion articles and quotes on various investment topics
  • High-quality reporting in a wide range of important swiss media, more print than in Q1, with balanced reporting in all parts of Switzeralnd
  • We are mantaining our presence on TheMarket.ch and have also received enquiries about assessments from fund managers on Cash.ch
  • Despite the quieter summer period, we still received a high number of media inquiries at times from outlets such as The Market and the Financial Times.
  • Media releases sent out led to high coverage and significantly more clippings in online media than in Q2/2025.
  • The improved internal processes in Q2 surrounding media inquiries enabled us to continue to respond to these inquiries efficiently and swiftly – journalists appreciate this and continued to approach us with enquiries, particularly regarding market assessments.
  • In Q4, our focus will be on further strengthening our relationships with a select group of Swiss business and financial journalists, which is why we are planning a media breakfast with Laurent and Carlos.

Internal Communications

We aim to keep our colleagues informed and engaged on a variety of topics

Email campaigns

6

QoQ -33%

Emails delivered

2'517

QoQ -29%

R&Connect articles

7

QoQ -12.5%

Spotlight on...

6 colleagues

QoQ 0%

Forms updated

29

QoQ +262%

R&Connect


Pages creation and revamp

New R&Connect page for our Bank

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New Content library to access all our external materials

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Investments Comms (publication emails)

Campaigns

27

QoQ 13%

Note: Languages no longer count as a separate campaign.

Publication series*

14

Here's a list of the publications

Sent-out

18,313

QoQ 62%

Open rate (avg.)

53%

Approx. equivalent to 9,059 emails were opened.

Clicked emails

QoQ 63%

Among the 9,059 emails opened.

Avg. click rate

11.8%

QoQ 1.1%

Percentage of unique clicks from delivered emails

Unsubscriptions

4

QoQ +33%

MMS; 2

Market perspectives; 2

Total subscriptions in Q2

9, 285

QoQ +16%

Note: Languages no longer count as separate campaigns.

Q4 2024: 21,710 subscriptions

Key take-aways:

  • There was an increase in the number of campaigns in this quarter, and the overall metric performance was more positive than Q1.
  • There were (only) 4 unsubscriptions in Q2, an increase of 33% in comparison to the previous quarter.

What's coming next?


  • Organise an event with journalists and Laurent Gagnebin to strengthen the relationship and establish new contacts, intended to boost new media opportunities.
  • Leverage opportunities with the media in relation to the half-year results and the organisation of the townhall for Colleagues.