About

• Gili Tal’s work deals with the role of digital and urban interventions in our daily lives.
• She appropriates techniques of commercial real estate photography, imitating the fetishization of urban scenography.
• She points to a tired sameness in every city and the absurd desire to engage the public by replicating the “Bilbao Effect” everywhere.
• Using commercial materials, production techniques and structural supports, Tal prints on billboards, window blinds and tarpaulin.
• She investigates the visible that offers nothing and the invisible that guides us spatially though small but compounding social controls.
• Her repeated motifs of stock-image windows depict digital rain washing out a “Shutterstock” watermark. The distinction between the digital simulation and the physical is blurred, asking how a generic picture could possibly anticipate the subjective experience of the analogue world – and vice-versa.